The Was Price Optimization maximizes the visibility of the Was Price badge on Amazon. In some cases, a red Save Badge is also displayed.

The Save Badge is this red squared-banner that Amazon displays to indicate that a product is being sold at a discount to its recent price.

Why does it matter?

Promotion banners are one of the best levers to distinguish yourself from the competition.

They can be a powerful tool to drive up profit when applied smartly with regard to your margin.

How it works

Our algorithm constantly makes predictions whether the Was Price badge will be activated by Amazon for various prices and decides to activate it when it identifies an opportunity to do so while keeping a strong margin.

<aside> <img src="/icons/info-alternate_green.svg" alt="/icons/info-alternate_green.svg" width="40px" /> Keep in mind that our algorithm makes a prediction whether the Was Price badge will be displayed. While the predictions have high accuracy scores, Amazon might decide to temporarily not display the badge in rare cases.

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